By Jenni Petersen VA Powers December 8, 2021

How can you have a better and more creative instagram feed

Inspire, Entertain, Educate, or Reveal. These are well known and standard requirements for Instagram posts. Yet, for each brand, they mean different things. The question is, how do you make people notice your brand on Instagram? In this blog we’ll share some creative post ideas for your Instagram feed.

Instagram is one of (if not) the most rapidly evolving social platforms. It is a powerful community with over a billion users and is constantly enhancing business profile capabilities. However, managing an Instagram account for your brand is not easy. It is an ongoing balance of posting at the best times, keeping up with trends and creating new ideas to beat the algorithm Goddess.

In addition, there is a great deal of information about how to use Instagram to grow your brand. This easily accessed information becomes just words on a screen if you do not know what is relevant to your brand. You cannot simply copy ideas and hope to get noticed in the ocean of millions of photos and videos. Yes, a billion users can be following you, but how and who do you want as part of your online community?

Here are 5 post ideas to try:

Acknowledge popular trends. Your brand cannot, and should not, follow every trend that arises. Yet, following a trend that makes sense for your brand and audience is a great way to inject fun into your brand’s profile.
Another way to include fun elements to your profile is by using Stories and Story highlights. A lot of engagement can happen over stories while being temporary content points. Story highlights are a great way to document some of those exciting and successful Story moments and may provide other ideas for generating content.
Reels are one of the most crucial Instagram tools at the moment. With Reels you can gain insight into those on-trends posts, and then create your own version according to your brand. Moreover, reels can be a way of capturing how-to and behind-the-scenes content. This type of content shares more of who your brand is than just posting product content.
While people are trying to start their own business or survive the hard blows of COVID-19, tips-and-tricks content is more coveted than ever.
Question and answer sessions while Live, via a Reel or through Stories is an important way of connecting directly with your audience. It shows care and approachability to your brand and is a helpful way of capturing authenticity.

Understanding your brand

Each of these ideas is possible only if you understand your brand and its unique audience. You also have to be willing to explore what engaging content is for your brand. Consumers are exploring Instagram for entertainment, community, inspiration and insight daily. Therefore, it is essential to make sure that your content is fresh and relevant. How do you plan to make your audience’s feed better?

Jenni Petersen / About Author

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