SEO (search engine optimisation) helps your business improve its online visibility and organic search ranking. The SEO industry is ever-changing, and keeping up with the latest trends is crucial if you want to stay ahead of your competition.
What does this mean? How do you keep up with the evolving SEO industry?
The higher your website ranks in search engine results – the more likely people are able to find you through keyword searching. Moving with the trends requires researching and writing optimised content for search engines. However, this is a timely exercise and often gets pushed to the back of your to-do list.
As Virtual Assistants, we are able to take this task off your hands so that you can continue focusing on other strategic areas of your business.
The Importance of SEO
While ranking high in search engines is fundamental, attracting the right audience is equally important. You want to reach people interested in what you offer and who will become new leads. Therefore, you should intentionally use keywords and phrases relevant to your target audience.
Moreover, SEO is complex and encompasses multiple elements of your website, from coding to images and videos. Outsourcing to an expert is beneficial when tackling all aspects of your website. On the other hand, regardless of skill, anyone can learn the fundamentals of successful SEO.
Types of SEO
There are three types of SEO that you should be aware of:
- On-page: anything on your site – from blogs to page content and product copy. Search engines will use this copy to find keywords and phrases matching people’s searches.
- Off-page: anything that happens away from your site – such as backlinks which send visitors to your site.
- Technical: optimisations that help search engines crawl and index your content more effectively.
Why is SEO important for my business?
We know that SEO improves a website’s overall searchability and visibility. But what other real value does it offer?
Often, organic search is the primary source of website traffic. Just think about how often you Google something in a day. Additionally, it builds trust & credibility between you and your audience, ultimately establishing your business with authority regarding search engines.
Well-executed SEO practices create user experiences which are captivating and intriguing. It also helps you understand your target audience better as you learn more about their interests and challenges.
A comprehensive combination of all three kinds of SEO will produce the best results. However, achieving this is not a sprint. It’s a marathon and implemented over time. In fact, it’s a long and continuous process as you endeavour to keep up with the SEO industry.
Do you need help getting started? We would love to help with optimised blogs and content.
