Social media for business

Social media for business is no longer just an option. It officially plays a crucial role in supporting small to medium business growth. Furthermore, it should no longer be considered the ‘newspaper’ of Gen Z. Social media is so much more than mindless scrolling. It has measurable impacts on driving sales, providing customer service and improving brand awareness. Social media’s strategy is a one-on-one connection between your brand and your unique audience. Having a direct conversation with your audience sounds like a lot of work and tireless effort. Let us unpack the necessity of having an intentional social media strategy.

Looking at the stats

Firstly, data shows that there are 4.48 billion social media users around the world, equating to almost 57% of the total global population.  With a static this high, why wouldn’t you want to deliver tailored content to your audience?

Secondly, it is a vital way to gain valuable insights about your business and grow your brand. Many how-to articles about social media are helpful, yet only you know how to tell your brand’s story. By all means, your strategy might be in the hands of someone else, but you are still a part of your brand’s narrative and journey. By humanising your brand, you communicate authenticity. Authenticity leads to trust, which can convert followers into returning customers. Social media can help showcase your efforts of embracing your brand values. You can demonstrate how your product works in real life and how you value the interests of your employees and customers.

Benefits of social media for your business

The benefits of social media for businesses may vary slightly for each brand. Nonetheless, there are considerate benefits that are not achievable any other way.

• Social media is a highly cost-effective way of reaching your customers in a personalized way.
• Social media has increased eCommerce sales and provides multiple entry points for customers to buy your products or services.
• With social media, you have a direct connection with your audience. As a result, you have the opportunity to provide intentional and exceptional customer service. By ensuring that your customers are happy, you are encouraging them to choose your business again.
• Equally important is the fact that your competitors are using social media to gain new customers. If your brand is not on social media, you are already behind the competition.

So why is Social Media for your business no longer just an option?

Overall, the social media question is not why but how? Social media for small to medium businesses thrive on authenticity and consistency. So, display your genuine personality and use social media to listen to and engage with your audience in more meaningful ways.