Have you thought about doing a social media audit for your business? Does the word ‘audit’ freak you out? If it does, and you haven’t thought about doing one, we are here to say we can help!
Don’t let the word freak you out. Social media audits do not have to be tedious or painstaking. We have some great tips to share, so let’s get into it.
What is a Social Media Audit?
A social media audit is a process of reviewing your business/brand’s metrics to assess its growth and identify new opportunities to improve your social presence. By doing an audit, you find out what is working and what is not. From here, you can begin reevaluating your social media strategy.
Social media is forever evolving, so it is essential for your social media strategy to adapt and shift with it. An audit creates a complete picture of your brand and where it needs to go to maintain a competitive edge.
What are Social Media Metrics?
A social media audit will look at the following aspects of each social platform:
- Content performance and analysis
- Channel performance and brand review
- Target market analysis
- Review of best practices and recommendations
Where do I start?
First, it’s crucial to establish your goals for the audit. Are you putting a great deal of time and effort into your content and seeing little reward? Are your followers dropping off? Have your sales decreased?
Once you have identified your biggest challenge, you can address those specific areas. For example, if there is a drop in followers, you could look at how frequent your posting is and if your content is varied enough.
Moreover, when conducting a social media audit, look at current metrics comparatively to previous months and across a year period. As a result, you will see your growth points and be able to compare them to the periods of dropped followers.
Are your Accounts Set Up for Success?
An account set up for success accurately represents the brand and is optimised. Here are a few things to consider when looking at your social media accounts:
- Are all channels branded with cover images?
- Are your handles/usernames consistent?
- Do you have bios that are clear, informative and complete?
- Do you have links to your website or landing pages?
- Is your content correctly formatted for each platform?
You may feel you need to be on every social media platform to succeed. On the contrary, this is not always the best idea for all brands. It is worth considering which channels best suit your target audience and sticking to them. Using channels that don’t reach your target audience costs you money and depletes your efforts.
Furthermore, conducting a social media audit can help you gain insight into starting a new channel that you didn’t think was important to your social reach.
If you want to improve your performance and reach via social media, you need to get knee-deep in understanding each platform, your target audience’s behaviour and how to best share your content and stories.
Conducting a social audit is the perfect way to do exactly that. We can help you with your social media audit, and assist with content generation. So, let us know how we can help you!
